What nobody tells you when you jump from B2C to B2B
I come from the B2C world, where if something isn't clear in seconds the user leaves. A year ago I joined a B2B supply chain company and it was a reality check.
Today I want to tell you about one of the most challenging jumps I've made in my career as a Product Designer.
I come from the B2C world — designing apps for consumers, where if something isn't clear in seconds, the user simply leaves.
A year ago I joined a B2B supply chain company. And honestly... it was a reality check. 😅
Forecasts, inventory rankings, collaboration across teams, purchase orders, thousands of SKUs. A completely new vocabulary, in an industry I had never touched.
And the hardest part wasn't learning the terms — it was realizing that in enterprise the rules change completely.
Here you don't design for someone who is exploring or being entertained. You design a tool that someone uses to do their job every day. If it's confusing, slow, or hard to interpret — you're ruining a real person's day.
My biggest challenge was redesigning an entire module while I was still learning the business. Understanding how each user interpreted their data, what they wanted to solve first, how all the features connected to each other.
That taught me something I didn't expect:
In enterprise, the challenge is to understand the business and the user so well that the design simply makes their life easier. So that it's barely noticeable — it just works.
I'm honestly still learning supply chain. But I'm no longer afraid of complexity.