About
Hi, I'm Gabriela!
I've been designing digital products for more than 6 years, in B2C and B2B. Today I focus on supply chain: I design analytical dashboards and AI agents that help operations teams make better decisions with their data.
My path
- 2025 — present
Product Designer · Datup
I led the redesign of the data platform —forecasting, inventory, and distribution— and redesigned an AI agent, so supply chain analytics is clear and trustworthy.
- 2022 — present
Product design consultant
I designed products for fintech, education, and insurance, such as eClub's level system.
- 2020 — 2022
First designer on the team · Terapify
I built a two-sided mental health ecosystem: the patient app, the psychologists' tool, and the video call where therapy happens. There I learned that good design is measured in results.
How I work
I start by understanding people: I like to research, test, and validate every decision before building it.
I work with Shape Up to define the problem and scope before designing, and I prototype in code with Claude Code to collaborate closely with development and bring ideas to production faster.
I also use AI to supercharge my own workflow. At Datup I built Claude skills that gather the business context (supply chain, modules, and users), so every prototype and every decision starts from what we already know instead of from scratch. And outside of design, I use skills to audit the SEO and GEO of websites.
- User research
- Usability testing
- Shape Up
- Design sprints
- Design systems
- Conversational design
- Figma
- Claude Code
Community
I believe in opening the way for more people in tech.
Mentor
Laboratoria, Technovation Girls, and Technolatinas
Instructor
UX/UI design classes and workshops
Speaker
Jalisco Tech Week and meetups on designing with AI
Outside of work
I'm a Formula 1 fan and I like to read and write, also about design and technology. My best breaks are playing with my dog Moka.
Let's work together